Obscura Digital deserves more than a day

Yesterday I blogged about Obscura Digital’s work with The Grand Mosque in Abu Dhabi. Today I want to share more about this interesting company, part technology lab and part creative agency.

Obscura DigitalObscura Digital, first party in the space, from Obscura Digital website

Their headquarters are located in the Dog Patch district of San Francisco. The offices were designed by  IwamotoScott Architecture, who renovated a 1940’s steel warehouse with 36,000 square feet of space on three levels.  It features a geodesic dome, a projection theatre,  see-through walls, and plenty of light.

They are on the leading edge of marketing technology, advertising with “video mapping, immersive environments, interactive display, and augmented reality.”

Obscura DigitalGeodesic dome projection, Obscura Digital

  I find their projects an inspiring and wonderful use of technology.

Obscura DigitalInteractive Pool Table, Paradise Tower Penthouse, Hard Rock Hotel & CasinoTM, Las Vegas and the Esquire SoHo apartment.

CO2 cubeCO2 Cube:  Visualizing one ton of carbon in Copenhagen

Measured and stored at standard atmospheric pressure, one tonne of CO2 occupies a cube the size of a three-story building 8.2m x 8.2m x 8.2m (27ft x 27ft x 27ft)! – from the Obscura Digital website

Visit their website at:  http://www.obscuradigital.com to see a collection of their work, including more light show videos from around the world.


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